linguistic anthropology



Laura Ahearn M. Living Language. An Introduction to Linguistic Anthropology Laura Ahearn M. Living Language. An Introduction to Linguistic Anthropology Новинка

Laura Ahearn M. Living Language. An Introduction to Linguistic Anthropology

1865.99 руб.
Accessible and clearly written, Living Language: An Introduction to Linguistic Anthropology introduces readers to the study of language in real-life social contexts around the world through the contemporary theory and practice of linguistic anthropology. A highly accessible introduction to the study of language in real-life social contexts around the world Combines classic studies on language and cutting-edge contemporary scholarship and assumes no prior knowledge in linguistics or anthropology Provides a unifying synthesis of current research and considers future directions for the field Covers key topics such as: language and gender, race, and ethnicity; language acquisition and socialization in children and adults; language death and revitalization; performance; language and thought; literacy practices; and multilingualism and globalization
Michael Winkelman Culture and Health. Applying Medical Anthropology Michael Winkelman Culture and Health. Applying Medical Anthropology Новинка

Michael Winkelman Culture and Health. Applying Medical Anthropology

5674.74 руб.
Culture and Health offers an overview of different areas of culture and health, building on foundations of medical anthropology and health behavior theory. It shows how to address the challenges of cross-cultural medicine through interdisciplinary cultural-ecological models and personal and institutional developmental approaches to cross-cultural adaptation and competency. The book addresses the perspectives of clinically applied anthropology, trans-cultural psychiatry and the medical ecology, critical medical anthropology and symbolic paradigms as frameworks for enhanced comprehension of health and the medical encounter. Includes cultural case studies, applied vignettes, and self-assessments.
Singer Merrill A Companion to Medical Anthropology Singer Merrill A Companion to Medical Anthropology Новинка

Singer Merrill A Companion to Medical Anthropology

15285.09 руб.
A Companion to Medical Anthropology examines the current issues, controversies, and state of the field in medical anthropology today. Provides an expert view of the major topics and themes to concern the discipline since its founding in the 1960s Written by leading international scholars in medical anthropology Covers environmental health, global health, biotechnology, syndemics, nutrition, substance abuse, infectious disease, and sexuality and reproductive health, and other topics
Cameron Smith M. Anthropology For Dummies Cameron Smith M. Anthropology For Dummies Новинка

Cameron Smith M. Anthropology For Dummies

1334.57 руб.
Covers the latest competing theories in the field Get a handle on the fundamentals of biological and cultural anthropology When did the first civilizations arise? How many human languages exist? The answers are found in anthropology – and this friendly guide explains its concepts in clear detail. You'll see how anthropology developed as a science, what it tells us about our ancestors, and how it can help with some of the hot-button issues our world is facing today. Discover: How anthropologists learn about the past Humanity's earliest activities, from migration to civilization Why our language differs from other animal communication How to find a career in anthropology
Dennis Dirkmaat A Companion to Forensic Anthropology Dennis Dirkmaat A Companion to Forensic Anthropology Новинка

Dennis Dirkmaat A Companion to Forensic Anthropology

15285.09 руб.
A Companion to Forensic Anthropology presents the most comprehensive assessment of the philosophy, goals, and practice of forensic anthropology currently available, with chapters by renowned international scholars and experts. Highlights the latest advances in forensic anthropology research, as well as the most effective practices and techniques used by professional forensic anthropologists in the field Illustrates the development of skeletal biological profiles and offers important new evidence on statistical validation of these analytical methods. Evaluates the goals and methods of forensic archaeology, including the preservation of context at surface-scattered remains, buried bodies and fatal fire scenes, and recovery and identification issues related to large-scale mass disaster scenes and mass grave excavation.
Didier Fassin A Companion to Moral Anthropology Didier Fassin A Companion to Moral Anthropology Новинка

Didier Fassin A Companion to Moral Anthropology

13816.33 руб.
A Companion to Moral Anthropology is the first collective consideration of the anthropological dimensions of morals, morality, and ethics. Original essays by international experts explore the various currents, approaches, and issues in this important new discipline, examining topics such as the ethnography of moralities, the study of moral subjectivities, and the exploration of moral economies. Investigates the central legacies of moral anthropology, the formation of moral facts and values, the context of local moralities, and the frontiers between moralities, politics, humanitarianism Features contributions from pioneers in the field of moral anthropology, as well as international experts in related fields such as moral philosophy, moral psychology, evolutionary biology and neuroethics
Giovannini Maureen J. Anthropology and Management Consulting. Forging a New Alliance Giovannini Maureen J. Anthropology and Management Consulting. Forging a New Alliance Новинка

Giovannini Maureen J. Anthropology and Management Consulting. Forging a New Alliance

2266.56 руб.
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists Новинка

Paula L. W. Sabloff Careers in Anthropology. Profiles of Practitioner Anthropologists

1865.99 руб.
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
William Labov Principles of Linguistic Change, Cognitive and Cultural Factors William Labov Principles of Linguistic Change, Cognitive and Cultural Factors Новинка

William Labov Principles of Linguistic Change, Cognitive and Cultural Factors

8141.59 руб.
Written by the world-renowned pioneer in the field of modern sociolinguistics, this volume examines the cognitive and cultural factors responsible for linguistic change, tracing the life history of these developments, from triggering events to driving forces and endpoints. Explores the major insights obtained by combining sociolinguistics with the results of dialect geography on a large scale Examines the cognitive and cultural influences responsible for linguistic change Demonstrates under what conditions dialects diverge from one another Establishes an essential distinction between transmission within the community and diffusion across communities Completes Labov’s seminal Principles of Linguistic Change trilogy
Conde-Silvestre Juan Camilo The Handbook of Historical Sociolinguistics Conde-Silvestre Juan Camilo The Handbook of Historical Sociolinguistics Новинка

Conde-Silvestre Juan Camilo The Handbook of Historical Sociolinguistics

15285.09 руб.
Written by an international team of leading scholars, this groundbreaking reference work explores the nature of language change and diffusion, and paves the way for future research in this rapidly expanding interdisciplinary field. Features 35 newly-written essays from internationally acclaimed experts that reflect the growth and vitality of the burgeoning area of historical sociolinguistics Examines how sociolinguistic theoretical models, methods, findings, and expertise can be used to reconstruct a language's past in order to explain linguistic changes and developments Bridges the gap between the past and the present in linguistic studies Structured thematically into sections exploring: origins and theoretical assumptions; methods for the sociolinguistic study of the history of languages; linguistic and extra-linguistic variables; historical dialectology, language contact and diffusion; and attitudes to language
Clark Larsen Spencer A Companion to Biological Anthropology Clark Larsen Spencer A Companion to Biological Anthropology Новинка

Clark Larsen Spencer A Companion to Biological Anthropology

3802.08 руб.
An extensive overview of the rapidly growing field of biological anthropology; chapters are written by leading scholars who have themselves played a major role in shaping the direction and scope of the discipline. Extensive overview of the rapidly growing field of biological anthropology Larsen has created a who’s who of biological anthropology, with contributions from the leading authorities in the field Contributing authors have played a major role in shaping the direction and scope of the topics they write about Offers discussions of current issues, controversies, and future directions within the area Presents coverage of the many recent innovations and discoveries that are transforming the subject
Frances Mascia-Lees E. A Companion to the Anthropology of the Body and Embodiment Frances Mascia-Lees E. A Companion to the Anthropology of the Body and Embodiment Новинка

Frances Mascia-Lees E. A Companion to the Anthropology of the Body and Embodiment

15285.09 руб.
A Companion to the Anthropology of the Body and Embodiment offers original essays that examine historical and contemporary approaches to conceptualizations of the body. In this ground-breaking work on the body and embodiment, the latest scholarship from anthropology and related social science fields is presented, providing new insights on body politics and the experience of the body Original chapters cover historical and contemporary approaches and highlight new research frameworks Reflects the increasing importance of embodiment and its ethnographic contexts within anthropology Highlights the increasing emphasis on examining the production of scientific, technological, and medical expertise in studying bodies and embodiment
Lappin Shalom Linguistic Nativism and the Poverty of the Stimulus Lappin Shalom Linguistic Nativism and the Poverty of the Stimulus Новинка

Lappin Shalom Linguistic Nativism and the Poverty of the Stimulus

8141.59 руб.
This unique contribution to the ongoing discussion of language acquisition considers the Argument from the Poverty of the Stimulus in language learning in the context of the wider debate over cognitive, computational, and linguistic issues. Critically examines the Argument from the Poverty of the Stimulus – the theory that the linguistic input which children receive is insufficient to explain the rich and rapid development of their knowledge of their first language(s) through general learning mechanisms Focuses on formal learnability properties of the class of natural languages, considered from the perspective of several learning theoretic models The only current book length study of arguments for the poverty of the stimulus which focuses on the computational learning theoretic aspects of the problem
Otto Ton Experiments in Holism. Theory and Practice in Contemporary Anthropology Otto Ton Experiments in Holism. Theory and Practice in Contemporary Anthropology Новинка

Otto Ton Experiments in Holism. Theory and Practice in Contemporary Anthropology

9610.35 руб.
Experiments in Holism: Theory and Practice in Contemporary Anthropologypresents a series of essays from leading anthropologists that critically reexamine the relevance of holism as a foundational tenet of anthropology, and its theoretical and methodological potential in today's world. Represents the first volume to consider the modern role of holism as a central anthropological concern across a wide range of anthropological traditions Critically examines the past and present predicament of holism and its potential for the renewal of future practice Features contributions from leading anthropologists which discuss how anthropology should be re-designed in the context of a changing world Challenges many of contemporary anthropology's central methods, theory, and functions
Randy Kandel Frances Double Vision. Anthropologists at Law Randy Kandel Frances Double Vision. Anthropologists at Law Новинка

Randy Kandel Frances Double Vision. Anthropologists at Law

1865.99 руб.
NAPA Bulletin is a peer reviewed occasional publication of the National Association for the Practice of Anthropology, dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods. peer reviewed publication of the National Association for the Practice of Anthropology dedicated to the practical problem-solving and policy applications of anthropological knowledge and methods most editions available for course adoption
Jenefer Philp Focus on Oral Interaction Jenefer Philp Focus on Oral Interaction Новинка

Jenefer Philp Focus on Oral Interaction

1719.59 руб.
Explores the role of oral interaction for second language learning from cognitive, social, pedagogical and linguistic perspectives, with a focus on research relevant to English language learners aged 5-18 in a variety of classroom contexts.
Alison Wray Formulaic Language Alison Wray Formulaic Language Новинка

Alison Wray Formulaic Language

2867.13 руб.
Presents a framework for examining the existence and function of formulaic language and tests it extensively against language data within a wide variety of language samples. Formulaic language is a fast-growing area of applied linguistic research, and the author is a key figure in this field.
Lock Margaret An Anthropology of Biomedicine Lock Margaret An Anthropology of Biomedicine Новинка

Lock Margaret An Anthropology of Biomedicine

8542.16 руб.
An Anthropology of Biomedicine is an exciting new introduction to biomedicine and its global implications. Focusing on the ways in which the application of biomedical technologies bring about radical changes to societies at large, cultural anthropologist Margaret Lock and her co-author physician and medical anthropologist Vinh-Kim Nguyen develop and integrate the thesis that the human body in health and illness is the elusive product of nature and culture that refuses to be pinned down. Introduces biomedicine from an anthropological perspective, exploring the entanglement of material bodies with history, environment, culture, and politics Develops and integrates an original theory: that the human body in health and illness is not an ontological given but a moveable, malleable entity Makes extensive use of historical and contemporary ethnographic materials around the globe to illustrate the importance of this methodological approach Integrates key new research data with more classical material, covering the management of epidemics, famines, fertility and birth, by military doctors from colonial times on Uses numerous case studies to illustrate concepts such as the global commodification of human bodies and body parts, modern forms of population, and the extension of biomedical technologies into domestic and intimate domains Winner of the 2010 Prose Award for Archaeology and Anthropology
Татьяна Олива Моралес The comparative typology of Spanish and English. Texts, story and anecdotes for reading, translating and retelling in Spanish and English, adapted by © Linguistic Rescue method (level A1—A2) Татьяна Олива Моралес The comparative typology of Spanish and English. Texts, story and anecdotes for reading, translating and retelling in Spanish and English, adapted by © Linguistic Rescue method (level A1—A2) Новинка

Татьяна Олива Моралес The comparative typology of Spanish and English. Texts, story and anecdotes for reading, translating and retelling in Spanish and English, adapted by © Linguistic Rescue method (level A1—A2)

64 руб.
All texts, a story and anecdotes for the translation from Spanish into Russian and English and from English into Spanish of the book adapted by foreign words-tips on © Linguistic Rescue method. There are keys for all the texts, a story and anecdotes. In this book I tried to uncover the main difficulties encountered on the way of learning Spanish and English languages, the difficulties which are the reason of the most common mistakes of the students.
Pollock Mica A Companion to the Anthropology of Education Pollock Mica A Companion to the Anthropology of Education Новинка

Pollock Mica A Companion to the Anthropology of Education

15285.09 руб.
A Companion to the Anthropology of Education presents a comprehensive and state-of-the-art overview of the field, exploring the social and cultural dimension of educational processes in both formal and nonformal settings. Explores theoretical and applied approaches to cultural practice in a diverse range of educational settings around the world, in both formal and non-formal contexts Includes contributions by leading educational anthropologists Integrates work from and on many different national systems of scholarship, including China, the United States, Africa, the Middle East, Colombia, Mexico, India, the United Kingdom, and Denmark Examines the consequences of history, cultural diversity, language policies, governmental mandates, inequality, and literacy for everyday educational processes
Mike Morris Concise Dictionary of Social and Cultural Anthropology Mike Morris Concise Dictionary of Social and Cultural Anthropology Новинка

Mike Morris Concise Dictionary of Social and Cultural Anthropology

6539.31 руб.
Practical and accessible, this dictionary is designed to enlighten those newly engaged in anthropological study or seeking a quick guide to the field. Fills a need for a beginner’s pocket guide to the far-reaching and complex field of anthropology, including over 800 detailed entries and the intellectual background of terms Written in plain, jargon-free language, for readers without extensive background in the field Features brief, conceptual definitions of terms, bibliographical references to anthropological classics, related works for background reading and further research The user-friendly format includes bold terms featured elsewhere in the book, extensive cross-references, and indexes of names, peoples, places and subjects Incorporates related terminology from allied fields such as sociology, economics and geography
Kaspin Deborah Investigating Culture. An Experiential Introduction to Anthropology Kaspin Deborah Investigating Culture. An Experiential Introduction to Anthropology Новинка

Kaspin Deborah Investigating Culture. An Experiential Introduction to Anthropology

2934.18 руб.
In its new Second Edition, the innovative and ever-popular Investigating Culture has been updated and revised to incorporate new teacher and student feedback. Carol Delaney and Deborah Kaspin provide an expanded introduction to cultural anthropology that is even more accessible to students. Revised and enhanced new edition that incorporates additional material and classroom feedback Accessible to a wider range of students and educational settings Provides a refreshing alternative to traditional textbooks by challenging students to think in new ways and to apply ideas of culture to their own lives Focuses on the ways that humans orient themselves, e.g., in space and time, according to language, food, the body, and the symbols provided by public myth and ritual Includes chapters that frame the central issues and provide examples from a range of cultures, with selected readings, additional suggested readings, and student exercises
Caulkins D. Douglas A Companion to Organizational Anthropology Caulkins D. Douglas A Companion to Organizational Anthropology Новинка

Caulkins D. Douglas A Companion to Organizational Anthropology

14684.24 руб.
The first comprehensive guide to anthropological studies of complex organizations Offers the first comprehensive reference to the anthropological study of complex organizations Details how organizational theory and research in business has adopted anthropology’s key concept of culture, inspiring new insights into organizational dynamics and development Highlights pioneering theoretical perspectives ranging from symbolic and semiotic approaches to neuroscientific frameworks for studying contemporary organizations Addresses the comparative and cross-cultural dimensions of multinational corporations and of non-governmental organizations working in the globalizing economy Topics covered include organizational dynamics, entrepreneurship, innovation, social networks, cognitive models and team building, organizational dysfunctions, global networked organizations, NGOs, unions, virtual communities, corporate culture and social responsibility Presents a body of work that reflects the breadth and depth of the field of organizational anthropology and makes the case for the importance of the field in the anthropology of the twenty-first century
Isabelle Clark-Deces A Companion to the Anthropology of India Isabelle Clark-Deces A Companion to the Anthropology of India Новинка

Isabelle Clark-Deces A Companion to the Anthropology of India

3802.08 руб.
A Companion to the Anthropology of India offers a broad overview of the rapidly evolving scholarship on Indian society from the earliest area studies to views of India’s globalization in the twenty-first century. Provides readers with an important new introduction to the anthropology of India Explores the larger global issues that have transformed India since the end of colonization, including demographic, economic, social, cultural, political, and religious issues Contributions by leading experts present up-to-date, comprehensive coverage of key topics such as population and life expectancy, civil society, social-moral relationships, caste and communalism, youth and consumerism, the new urban middle class, environment and health, tourism, public and religious cultures, politics and law Represents an authoritative guide for professional social and cultural anthropologists, and South Asian specialists, and an accessible reference work for students engaged in the analysis of India’s modern transformation
Kate Burton Neuro-Linguistic Programming Workbook For Dummies Kate Burton Neuro-Linguistic Programming Workbook For Dummies Новинка

Kate Burton Neuro-Linguistic Programming Workbook For Dummies

2169.76 руб.
If you are one of the millions of people who have already discovered the power of NLP, Neuro-linguistic Programming Workbook For Dummies will allow you to perfect its lessons on how to think more positively and communicate more effectively with others. This workbook is packed with hands-on exercises and practical techniques to help you make the most of NLP’s toolkit for new thinking and personal change. These can have an impact on many aspects of your life: from helping you change your negative beliefs, to building rapport and influencing others, to taking charge of the direction your life is taking. Take your understanding of NLP to the next level, and reap the benefits. Neuro-linguistic Programming Workbook For Dummies includes: Getting Your Mindset Right with NLP Setting Sound Goals Recognising Your Unconscious Values Recognising How You Distort Thinking Developing Personal Rapport Managing Your Emotions and Experiences Changing Habits and Modeling Success Recognizing What Works Adapting Language with Metamodeling and the Milton Model
Anne Grauer L. Biological Anthropology of the Human Skeleton Anne Grauer L. Biological Anthropology of the Human Skeleton Новинка

Anne Grauer L. Biological Anthropology of the Human Skeleton

8675.68 руб.
An Indispensable Resource on Advanced Methods of Analysis of Human Skeletal and Dental Remains in Archaeological and Forensic Contexts Now in its third edition, Biological Anthropology of the Human Skeleton has become a key reference for bioarchaeologists, human osteologists, and paleopathologists throughout the world. It builds upon basic skills to provide the foundation for advanced scientific analyses of human skeletal remains in cultural, archaeological, and theoretical contexts. This new edition features updated coverage of topics including histomorphometry, dental morphology, stable isotope methods, and ancient DNA, as well as a number of new chapters on paleopathology. It also covers bioarchaeological ethics, taphonomy and the nature of archaeological assemblages, biomechanical analyses of archaeological human skeletons, and more. Fully updated and revised with new material written by leading researchers in the field Includes many case studies to demonstrate application of methods of analysis Offers valuable information on contexts, methods, applications, promises, and pitfalls Covering the latest advanced methods and techniques for analyzing skeletal and dental remains from archaeological discoveries, Biological Anthropology of the Human Skeleton is a trusted text for advanced undergraduates, graduate students, and professionals in human osteology, bioarchaeology, and paleopathology.
Ritchie William C. The Handbook of Bilingualism and Multilingualism Ritchie William C. The Handbook of Bilingualism and Multilingualism Новинка

Ritchie William C. The Handbook of Bilingualism and Multilingualism

14684.24 руб.
**Honored as a 2013 Choice Outstanding Academic Title** Comprising state-of-the-art research, this substantially expanded and revised Handbook discusses the latest global and interdisciplinary issues across bilingualism and multilingualism. Includes the addition of ten new authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning Provides extensively revised coverage of bilingual and multilingual communities, polyglot aphasia, creolization, indigenization, linguistic ecology and endangered languages, multilingualism, and forensic linguistics Brings together a global team of internationally-renowned researchers from different disciplines Covers a wide variety of topics, ranging from neuro- and psycho-linguistic research to studies of media and psychological counseling Assesses the latest issues in worldwide linguistics, including the phenomena and the conceptualization of 'hyperglobalization', and emphasizes geographical centers of global conflict and commerce
Christopher Brumfit Individual Freedom in Language Teaching Christopher Brumfit Individual Freedom in Language Teaching Новинка

Christopher Brumfit Individual Freedom in Language Teaching

2579.81 руб.
The book draws upon linguistic, psychological, philosophical, and sociolinguistic principles and uses practical examples from second, foreign, and mother tongue teaching. It attempts to integrate theoretical and empirical work with the practical needs of institutions and of teachers without losing sight of learners' needs for free personal choice combined with effective communication.
Upbeat: Elementary: Teacher's Book (+ CD-ROM) Upbeat: Elementary: Teacher's Book (+ CD-ROM) Новинка

Upbeat: Elementary: Teacher's Book (+ CD-ROM)

1079 руб.
The Teacher's Book contains step-by-step teaching notes arranged around reduced-size Students' Book pages. In addition to the teaching notes, there are boxed Answer keys 'or the Students' Book exercises where relevant, and Background notes for cultural or linguistic points. Suggestions for optional extra activities and further work are also included.
Upbeat: Pre-Intermediate: Teacher's Book (+ CD-ROM) Upbeat: Pre-Intermediate: Teacher's Book (+ CD-ROM) Новинка

Upbeat: Pre-Intermediate: Teacher's Book (+ CD-ROM)

1528 руб.
The Teacher's Book contains step-by-step teaching notes arranged around reduced-size Students' Book pages. In addition to the teaching notes, there are boxed Answer keys 'or the Students' Book exercises where relevant, and Background notes for cultural or linguistic points. Suggestions for optional extra activities and further work are also included.
Kinoshita Sharon A Companion to Mediterranean History Kinoshita Sharon A Companion to Mediterranean History Новинка

Kinoshita Sharon A Companion to Mediterranean History

13819.67 руб.
A Companion to Mediterranean History presents a wide-ranging overview of this vibrant field of historical research, drawing together scholars from a range of disciplines to discuss the development of the region from Neolithic times to the present. Provides a valuable introduction to current debates on Mediterranean history and helps define the field for a new generation Covers developments in the Mediterranean world from Neolithic times to the modern era Enables fruitful dialogue among a wide range of disciplines, including history, archaeology, art, literature, and anthropology
Molly Zuckerman K. Modern Environments and Human Health. Revisiting the Second Epidemiological Transition Molly Zuckerman K. Modern Environments and Human Health. Revisiting the Second Epidemiological Transition Новинка

Molly Zuckerman K. Modern Environments and Human Health. Revisiting the Second Epidemiological Transition

10344.73 руб.
Written in an engaging and jargon-free style by a team of international and interdisciplinary experts, Modern Environments and Human Health demonstrates by example how methods, theoretical approaches, and data from a wide range of disciplines can be used to resolve longstanding questions about the second epidemiological transition. The first book to address the subject from a multi-regional, comparative, and interdisciplinary perspective, Modern Environments and Human Health is a valuable resource for students and academics in biological anthropology, economics, history, public health, demography, and epidemiology.
Kate Burton Neuro-linguistic Programming For Dummies Kate Burton Neuro-linguistic Programming For Dummies Новинка

Kate Burton Neuro-linguistic Programming For Dummies

1468.09 руб.
Learn how to apply NLP to fine-tune life skills, build rapport, enhance communication, and become more persuasive One of the most exciting psychological techniques in use today, neuro-linguistic programming helps you model yourself on those-or, more accurately, the thought processes of those-who are stellar in their fields. Rooted in behavioral psychology of the 1970s, the concepts of NLP are now common to such diverse areas as business, education, sports, health, music and the performing arts-and have been instrumental in helping people change and improve their professional and personal lives. In this handy, informative guide, you will acquire a basic toolkit of NLP techniques, with advice on the NLP approach to goal-setting, as well as insights on how you think, form mental strategies, manage emotional states, and, finally, understand the world. With new content on new code NLP, symbolic modeling, clean language in the workplace and energetic NLP-techniques developed after the first edition Includes updated information throughout and two new chapters: Dipping into Modeling and Making Change Easier Not simply a guide to reprogramming your negative or habitual thoughts, this practical, down-to-earth introduction to NLP is the first step to fulfilling personal and professional ambitions and achieving excellence in every sphere of your life.
James Clackson A Companion to the Latin Language James Clackson A Companion to the Latin Language Новинка

James Clackson A Companion to the Latin Language

15285.09 руб.
A Companion to the Latin Language presents a collection of original essays from international scholars that track the development and use of the Latin language from its origins to its modern day usage. Brings together contributions from internationally renowned classicists, linguists and Latin language specialists Offers, in a single volume, a detailed account of different literary registers of the Latin language Explores the social and political contexts of Latin Includes new accounts of the Latin language in light of modern linguistic theory Supplemented with illustrations covering the development of the Latin alphabet
Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources Новинка

Stewart Kathlyn Human Brain Evolution. The Influence of Freshwater and Marine Food Resources

11012.34 руб.
The evolution of the human brain and cognitive ability is one of the central themes of physical/biological anthropology. This book discusses the emergence of human cognition at a conceptual level, describing it as a process of long adaptive stasis interrupted by short periods of cognitive advance. These advances were not linear and directed, but were acquired indirectly as part of changing human behaviors, in other words through the process of exaptation (acquisition of a function for which it was not originally selected). Based on studies of the modem human brain, certain prerequisites were needed for the development of the early brain and associated cognitive advances. This book documents the energy and nutrient constraints of the modern brain, highlighting the significant role of long-chain polyunsaturated fatty acids (LC-PUFA) in brain development and maintenance. Crawford provides further emphasis for the role of essential fatty acids, in particular DHA, in brain development, by discussing the evolution of the eye and neural systems. This is an ideal book for Graduate students, post docs, research scientists in Physical/Biological Anthropology, Human Biology, Archaeology, Nutrition, Cognitive Science, Neurosciences. It is also an excellent selection for a grad student discussion seminar.
Sali Tagliamonte A. Variationist Sociolinguistics. Change, Observation, Interpretation Sali Tagliamonte A. Variationist Sociolinguistics. Change, Observation, Interpretation Новинка

Sali Tagliamonte A. Variationist Sociolinguistics. Change, Observation, Interpretation

1865.99 руб.
Variationist Sociolinguistics: Change, Observation, Interpretation presents a comprehensive, intermediate level examination of Language Variation and Change, the branch of sociolinguistics concerned with linguistic variation in spoken and written language. Represents the most up-to-date coverage of the history, developments, and methodologies of variationist sociolinguistics Addresses all aspects of linguistic variation, including areas not usually covered in introductory texts, e.g. the phonological, morpho-syntactic, discourse/pragmatic Outlines comparative sociolinguistic approach, data collection, methodological issues; and addresses state-of-the-art contemporary quantitative methods and statistical practice Features cutting-edge research at an appropriate level to facilitate student learning Engages students throughout with a variety of pedagogical features, including Mini Quizzes to test comprehension, extensive Exercises at the end of each chapter, the opportunity to do hands-on quantitative analysis of a never-before published data set, and Notes and Tips that offer insight into conducting sociolinguistic research. Extra materials and answers to the exercises are available at www.wiley.com/go/tagliamonte
Andrey Tikhomirov Early Indo-Europeans. The formation of a linguistic community Andrey Tikhomirov Early Indo-Europeans. The formation of a linguistic community Новинка

Andrey Tikhomirov Early Indo-Europeans. The formation of a linguistic community

140 руб.
Archaeological studies show that the native land of Indo-Europeans is the South Ural region, where they were formed as the united lingual group. The Indo-European languages are formed in the deep antiquity and originate from the earliest united Indo-Europeans language, whose carriers lived about 5—6 thousand years ago. Various sources which prove it are given in the book.
John Relethford H. Human Population Genetics John Relethford H. Human Population Genetics Новинка

John Relethford H. Human Population Genetics

5270.84 руб.
Introductory guide to human population genetics and microevolutionary theory Providing an introduction to mathematical population genetics, Human Population Genetics gives basic background on the mechanisms of human microevolution. This text combines mathematics, biology, and anthropology and is best suited for advanced undergraduate and graduate study. Thorough and accessible, Human Population Genetics presents concepts and methods of population genetics specific to human population study, utilizing uncomplicated mathematics like high school algebra and basic concepts of probability to explain theories central to the field. By describing changes in the frequency of genetic variants from one generation to the next, this book hones in on the mathematical basis of evolutionary theory. Human Population Genetics includes: Helpful formulae for learning ease Graphs and analogies that make basic points and relate the evolutionary process to mathematical ideas Glossary terms marked in boldface within the book the first time they appear In-text citations that act as reference points for further research Exemplary case studies Topics such as Hardy-Weinberg equilibrium, inbreeding, mutation, genetic drift, natural selection, and gene flow Human Population Genetics solidifies knowledge learned in introductory biological anthropology or biology courses and makes it applicable to genetic study. NOTE: errata for the first edition can be found at the author's website: http://employees.oneonta.edu/relethjh/HPG/errata.pdf
Peter Bellwood First Migrants. Ancient Migration in Global Perspective Peter Bellwood First Migrants. Ancient Migration in Global Perspective Новинка

Peter Bellwood First Migrants. Ancient Migration in Global Perspective

6405.79 руб.
The first publication to outline the complex global story of human migration and dispersal throughout the whole of human prehistory. Utilizing archaeological, linguistic and biological evidence, Peter Bellwood traces the journeys of the earliest hunter-gatherer and agriculturalist migrants as critical elements in the evolution of human lifeways. The first volume to chart global human migration and population dispersal throughout the whole of human prehistory, in all regions of the world An archaeological odyssey that details the initial spread of early humans out of Africa approximately two million years ago, through the Ice Ages, and down to the continental and island migrations of agricultural populations within the past 10,000 years Employs archaeological, linguistic and biological evidence to demonstrate how migration has always been a vital and complex element in explaining the evolution of the human species Outlines how significant migrations have affected population diversity in every region of the world Clarifies the importance of the development of agriculture as a migratory imperative in later prehistory Fully referenced with detailed maps throughout
Angela Taylor Lee American Sign Language For Dummies Angela Taylor Lee American Sign Language For Dummies Новинка

Angela Taylor Lee American Sign Language For Dummies

1668.37 руб.
Grasp the rich culture and language of the Deaf community To see people use American Sign Language (ASL) to share ideas is remarkable and fascinating to watch. Now, you have a chance to enter the wonderful world of sign language. American Sign Language For Dummies offers you an easy-to-access introduction so you can get your hands wet with ASL, whether you're new to the language or looking for a great refresher. Used predominantly in the United States, ASL provides the Deaf community with the ability to acquire and develop language and communication skills by utilizing facial expressions and body movements to convey and process linguistic information. With American Sign Language For Dummies, the complex visual-spatial and linguistic principles that form the basis for ASL are broken down, making this a great resource for friends, colleagues, students, education personnel, and parents of Deaf children. Grasp the various ways ASL is communicated Get up to speed on the latest technological advancements assisting the Deaf Understand how cultural background and regionalism can affect communication Practice signing with videos online If you want to get acquainted with Deaf culture and understand what it's like to be part of a special community with a unique shared and celebrated history and language, American Sign Language For Dummies gets you up to speed on ASL fast.
John McCarthy J. Doing Optimality Theory. Applying Theory to Data John McCarthy J. Doing Optimality Theory. Applying Theory to Data Новинка

John McCarthy J. Doing Optimality Theory. Applying Theory to Data

1865.99 руб.
Doing Optimality Theory brings together examples and practical, detailed advice for undergraduates and graduate students working in linguistics. Given that the basic premises of Optimality Theory are markedly different from other linguistic theories, this book presents the analytic techniques and new ways of thinking and theorizing that are required. Explains how to do analysis and research using Optimality Theory (OT) – a branch of phonology that has revolutionized the field since its conception in 1993 Offers practical, in-depth advice for students and researchers in the field, presented in an engaging way Features numerous examples, questions, and exercises throughout, all helping to illustrate the theory and summarize the core concepts of OT Written by John J. McCarthy, one of the theory’s leading proponents and an instrumental figure in the dissemination and use of OT today An ideal guide through the intricacies of linguistic analysis and research for beginning researchers, and, by example, one which will lead the way to future developments in the field.
M. Nevins Eleanor Lessons from Fort Apache. Beyond Language Endangerment and Maintenance M. Nevins Eleanor Lessons from Fort Apache. Beyond Language Endangerment and Maintenance Новинка

M. Nevins Eleanor Lessons from Fort Apache. Beyond Language Endangerment and Maintenance

7140.16 руб.
This incisive ethnographic analysis of indigenous language documentation, maintenance, and revitalization focuses on linguistic heritage issues on the Native American reservation at Fort Apache and explores the broader social, political and religious influences on changing language practices in indigenous communities. Offers a focused ethnographic analysis of an indigenous community that also explores global issues of language endangerment and maintenance and their socio-historical contexts Addresses the complexities and conflicts in language documentation and revitalization programs, and how they articulate with localized discourse genres, education practices, religious beliefs, and politics Examines differing evaluations of language loss, and maintenance, among members of affected communities, and their creative responses to challenges posed by encompassing socio-cultural regimes, including university accredited language experts Provides an ethnographic analysis of speech in indigenous communities that moves beyond narrowly conceived language documentation to consider changing linguistic and social identities
Elizabeth Zsiga C. The Sounds of Language. An Introduction to Phonetics and Phonology Elizabeth Zsiga C. The Sounds of Language. An Introduction to Phonetics and Phonology Новинка

Elizabeth Zsiga C. The Sounds of Language. An Introduction to Phonetics and Phonology

6873.12 руб.
The Sounds of Language is an introductory guide to the linguistic study of speech sounds, which provides uniquely balanced coverage of both phonology and phonetics. Features exercises and problem sets, as well as supporting online resources at www.wiley.com/go/zsiga, including additional discussion questions and exercises, as well as links to further resources such as sound files, video files, and useful websites Creates opportunities for students to practice data analysis and hypothesis testing Integrates data on sociolinguistic variation, first language acquisition, and second language learning Explores diverse topics ranging from the practical, such as how to make good digital recordings, make a palatogram, solve a phoneme/allophone problem, or read a spectrogram; to the theoretical, including the role of markedness in linguistic theory, the necessity of abstraction, features and formal notation, issues in speech perception as distinct from hearing, and modelling sociolinguistic and other variations Organized specifically to fit the needs of undergraduate students of phonetics and phonology, and is structured in a way which enables instructors to use the text both for a single semester phonetics and phonology course or for a two-course sequence
Wu Dongrui Perceptual Computing. Aiding People in Making Subjective Judgments Wu Dongrui Perceptual Computing. Aiding People in Making Subjective Judgments Новинка

Wu Dongrui Perceptual Computing. Aiding People in Making Subjective Judgments

7741.02 руб.
Explains for the first time how «computing with words» can aid in making subjective judgments Lotfi Zadeh, the father of fuzzy logic, coined the phrase «computing with words» (CWW) to describe a methodology in which the objects of computation are words and propositions drawn from a natural language. Perceptual Computing explains how to implement CWW to aid in the important area of making subjective judgments, using a methodology that leads to an interactive device—a «Perceptual Computer»—that propagates random and linguistic uncertainties into the subjective judgment in a way that can be modeled and observed by the judgment maker. This book focuses on the three components of a Perceptual Computer—encoder, CWW engines, and decoder—and then provides detailed applications for each. It uses interval type-2 fuzzy sets (IT2 FSs) and fuzzy logic as the mathematical vehicle for perceptual computing, because such fuzzy sets can model first-order linguistic uncertainties whereas the usual kind of fuzzy sets cannot. Drawing upon the work on subjective judgments that Jerry Mendel and his students completed over the past decade, Perceptual Computing shows readers how to: Map word-data with its inherent uncertainties into an IT2 FS that captures these uncertainties Use uncertainty measures to quantify linguistic uncertainties Compare IT2 FSs by using similarity and rank Compute the subsethood of one IT2 FS in another such set Aggregate disparate data, ranging from numbers to uniformly weighted intervals to nonuniformly weighted intervals to words Aggregate multiple-fired IF-THEN rules so that the integrity of word IT2 FS models is preserved Free MATLAB-based software is also available online so readers can apply the methodology of perceptual computing immediately, and even try to improve upon it. Perceptual Computing is an important go-to for researchers and students in the fields of artificial intelligence and fuzzy logic, as well as for operations researchers, decision makers, psychologists, computer scientists, and computational intelligence experts.
Казаковская В.В. Вопрос и ответ в диалоге взрослый --- ребенок: Психолингвистический аспект / Изд.стереотип. Казаковская В.В. Вопрос и ответ в диалоге взрослый --- ребенок: Психолингвистический аспект / Изд.стереотип. Новинка

Казаковская В.В. Вопрос и ответ в диалоге взрослый --- ребенок: Психолингвистический аспект / Изд.стереотип.

712 руб.
Настоящая книга посвящена лингвистическим и психологическим закономерностям становления диалогической компетенции ребенка раннего возраста. Предлагается опыт функционально-семантической типологии вопросо-ответных единств и рассматривается их роль в языковом и когнитивном онтогенезе. Приводятся результаты лонгитюдных исследований диалога с ребенком, отражающие становление его коммуникативных умений. Обсуждаются когнитивные предпосылки и социальные факторы развития диалогической компетенции, начальные этапы освоения ребенком семантических категорий. Анализируется эволюция коммуникативных неудач в диалоге "взрослый --- ребенок". Книга предназначена для филологов, психологов, педагогов, а также всех, кто интересуется вопросами детской речи. Kazakovskaya V.V. Question and Answer in “Adult --- Child” Dialogue. --- M.: KD "LIBROCOM", 2011. --- 464 p. The work deals with linguistic and psychological regularities of child’s dialogue competence and its development at an early age. The reader is introduced into a functional and semantic typology of question-answer units and is given some insight into the role of such units in linguistic and cognitive ontogenesis. The volume presents results of longitudinal research in “adult --- child” dialogue interaction; analyzing relevant issues, the author involves the reader into a number of intricate problems related to development of child’s communicative skills. Cognitive conditions and social factors that influence development of child’s dialogue competence as well as the process of acquiring semantic categories at the initial stage remain in the focus of attention. Communicative failures that occur in dialogue with child receive special consideration. The book may be of interest to linguists, psychologists, and teachers; it waits for every person interested in the issues related to child speech.
Legerstee Maria Handbook of Jealousy. Theory, Research, and Multidisciplinary Approaches Legerstee Maria Handbook of Jealousy. Theory, Research, and Multidisciplinary Approaches Новинка

Legerstee Maria Handbook of Jealousy. Theory, Research, and Multidisciplinary Approaches

15689 руб.
Through a compilation of original articles, the Handbook of Jealousy offers an integrated portrait of the emerging areas of research into the nature of jealousy and a forum for discussing the implications of the findings for theories of emotional and socio-cognitive development. Presents the most recent findings and theories on jealousy across a range of contexts and age-stages of development Includes 23 original articles with empirical findings and detailed commentaries by leading experts in the field Serves as a valuable resource for professionals in the fields of clinical psychology, psychiatry, and social work, as well as scholars in the fields of psychology, family studies, sociology, and anthropology
Douglas Jacobsen The World's Christians. Who they are, Where they are, and How they got there Douglas Jacobsen The World's Christians. Who they are, Where they are, and How they got there Новинка

Douglas Jacobsen The World's Christians. Who they are, Where they are, and How they got there

7073.4 руб.
Written by an award-winning author, this well-organized and comprehensive introduction to global Christianity illuminates the many ways the world's Christians live their faith today. Covers the entire globe: Africa, Asia, and Latin America as well as Europe, North America, and the Pacific Provides impartial, in-depth descriptions of the world's four major Christian traditions: Orthodox, Catholic, Protestant, and Pentecostal/Charismatic Utilizes the best available sources to produce an up-to-date profile of demographic trends in the Christian population Blends history, sociology, anthropology, and theology to create a rich, multi-layered analysis of the world Christian movement Features clear maps and 4-color illustrations throughout the volume
Mohammad Alhawary T. Modern Standard Arabic Grammar. A Learner's Guide Mohammad Alhawary T. Modern Standard Arabic Grammar. A Learner's Guide Новинка

Mohammad Alhawary T. Modern Standard Arabic Grammar. A Learner's Guide

1865.99 руб.
Modern Standard Arabic Grammar is comprehensive guide that introduces readers to the basic structure and grammar of the Arabic language. Its features include: Comprehensive coverage of Arabic grammar and structure in current standard use (MSA), from entry level to advanced proficiency Balanced treatment of the phonological, syntactic, and morphological rules of the Arabic language An intuitive presentation of grammar rules and structures, in order of frequency and functional use Straightforward explanations with minimum linguistic jargon and terminology, explaining the key issues Packed throughout with symbols, tables, diagrams, and illustrative examples, this book is essential reading for anyone in the early years of studying the language.
Richard Hogg M. A Grammar of Old English, Volume 1. Phonology Richard Hogg M. A Grammar of Old English, Volume 1. Phonology Новинка

Richard Hogg M. A Grammar of Old English, Volume 1. Phonology

1865.99 руб.
First published in 1992, A Grammar of Old English, Volume 1: Phonology was a landmark publication that in the intervening years has not been surpassed in its depth of scholarship and usefulness to the field. With the 2011 posthumous publication of Richard M. Hogg’s Volume 2: Morphology, Volume 1 is again in print, now in paperback, so that scholars can own this complete work. Takes account of major developments both in the field of Old English studies and in linguistic theory Takes full advantage of the Dictionary of Old English project at Toronto, and includes full cross-references to the DOE data Fully utilizes work in phonemic and generative theory and related topics Provides material crucial for future research both in diachronic and synchronic phonology and in historical sociolinguistics
Rob Yeung Job Hunting and Career Change All-In-One For Dummies Rob Yeung Job Hunting and Career Change All-In-One For Dummies Новинка

Rob Yeung Job Hunting and Career Change All-In-One For Dummies

2002.18 руб.
Includes expert advice on changing direction in your career Get out of the rut and into your dream job This hands-on guide takes you through every aspect of finding and securing the job you want. From searching for vacancies through to preparing for the interview and making a strong impression, this book has it covered. Key personal development techniques, such as Neuro-linguistic Programming, are featured alongside specific job-hunting advice, helping you to develop a winning mindset and foster skills to take with you into your new career. Discover how to: Find the job that's right for you Write a knockout CV and cover letter Prepare for the interview Give a great presentation Build your confidence and develop a successful outlook
Kate Burton Building Rapport with NLP In A Day For Dummies Kate Burton Building Rapport with NLP In A Day For Dummies Новинка

Kate Burton Building Rapport with NLP In A Day For Dummies

334.73 руб.
Become an effective communicator and create rapport with ease Building Rapport with NLP In a Day provides you with all the tools you need to make and break rapport and communicate effectively. Designed to contain a day's reading, this handy guide explains how Neuro-linguistic Programming (NLP) skills can help you to use the power of your senses to see, hear and feel your way to better communication, and gain insight into how different people think. Open the book and find: How different people communicate How to recognise what people are thinking from their language choices Ways to tell that somebody is lying to you How to improve your ability to say ‘no’ Tips for getting people to listen to you
Seeger Matthew W. Theorizing Crisis Communication Seeger Matthew W. Theorizing Crisis Communication Новинка

Seeger Matthew W. Theorizing Crisis Communication

7407.21 руб.
Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of theoretical approaches emerging in the study of crisis communication into one volume for the first time. Summarizes theories from such diverse perspectives as rhetoric, risk management, ethics, mass communication, social media, emergency response, crisis outcomes, and warning systems, while presenting clear examples of how the theory is applied in crisis communication research Presents theoretical frameworks generated by research from many disciplines including sociology, psychology, applied anthropology, public health, public relations, political science, organizational studies, and criminal justice An essential tool for a comprehensive understanding of the onset, management, response, resolution, and ultimate meaning of these devastating world events
Anne Grauer L. A Companion to Paleopathology Anne Grauer L. A Companion to Paleopathology Новинка

Anne Grauer L. A Companion to Paleopathology

14817.76 руб.
A Companion to Paleopathology offers a comprehensive overview of this rapidly growing sub- field of physical anthropology. Presents a broad overview of the field of paleopathology, integrating theoretical and methodological approaches to understand biological and disease processes throughout human history Demonstrates how paleopathology sheds light on the past through the analysis of human and non-human skeletal materials, mummified remains and preserved tissue Integrates scientific advances in multiple fields that contribute to the understanding of ancient and historic diseases, such as epidemiology, histology, radiology, parasitology, dentistry, and molecular biology, as well as archaeological, archival and historical research. Highlights cultural processes that have an impact on the evolution of illness, death and dying in human populations, including subsistence strategies, human environmental adaptations, the effects of malnutrition, differential access to resources, and interpersonal and intercultural violence
Wilson Thomas M. A Companion to Border Studies Wilson Thomas M. A Companion to Border Studies Новинка

Wilson Thomas M. A Companion to Border Studies

14283.67 руб.
A Companion to Border Studies introduces an exciting and expanding field of interdisciplinary research, through the writing of an international array of scholars, from diverse perspectives that include anthropology, development studies, geography, history, political science and sociology. Explores how nations and cultural identities are being transformed by their dynamic, shifting borders where mobility is sometimes facilitated, other times impeded or prevented Offers an array of international views which together form an authoritative guide for students, instructors and researchers Reflects recent significant growth in the importance of understanding the distinctive characteristics of borders and frontiers, including cross-border cooperation, security and controls, migration and population displacements, hybridity, and transnationalism
Trevor H. J. Marchand Making Knowledge. Explorations of the Indissoluble Relation between Mind, Body and Environment Trevor H. J. Marchand Making Knowledge. Explorations of the Indissoluble Relation between Mind, Body and Environment Новинка

Trevor H. J. Marchand Making Knowledge. Explorations of the Indissoluble Relation between Mind, Body and Environment

2333.32 руб.
Making Knowledge presents the work of leading anthropologists who promote pioneering approaches to understanding the nature and social constitution of human knowledge. The book offers a progressive interdisciplinary approach to the subject and covers a rich and diverse ethnography. Presents cutting-edge research and theory in anthropology Includes many beautiful illustrations throughout The contributions cover a rich and diverse ethnography Offers a progressive interdisciplinary approach to the eternal questions concerning ‘human knowledge’ Contributions by leading scholars in the field who explore a wide range of disciplines through an anthropological perspective
Claudio Feser Serial Innovators. Firms That Change the World Claudio Feser Serial Innovators. Firms That Change the World Новинка

Claudio Feser Serial Innovators. Firms That Change the World

2333.32 руб.
"The average life expectancy at «birth» of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years. Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields—behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy—to understand how firms, as they grow, develop rigidities that prevent change. It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time".

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Explains for the first time how «computing with words» can aid in making subjective judgments Lotfi Zadeh, the father of fuzzy logic, coined the phrase «computing with words» (CWW) to describe a methodology in which the objects of computation are words and propositions drawn from a natural language. Perceptual Computing explains how to implement CWW to aid in the important area of making subjective judgments, using a methodology that leads to an interactive device—a «Perceptual Computer»—that propagates random and linguistic uncertainties into the subjective judgment in a way that can be modeled and observed by the judgment maker. This book focuses on the three components of a Perceptual Computer—encoder, CWW engines, and decoder—and then provides detailed applications for each. It uses interval type-2 fuzzy sets (IT2 FSs) and fuzzy logic as the mathematical vehicle for perceptual computing, because such fuzzy sets can model first-order linguistic uncertainties whereas the usual kind of fuzzy sets cannot. Drawing upon the work on subjective judgments that Jerry Mendel and his students completed over the past decade, Perceptual Computing shows readers how to: Map word-data with its inherent uncertainties into an IT2 FS that captures these uncertainties Use uncertainty measures to quantify linguistic uncertainties Compare IT2 FSs by using similarity and rank Compute the subsethood of one IT2 FS in another such set Aggregate disparate data, ranging from numbers to uniformly weighted intervals to nonuniformly weighted intervals to words Aggregate multiple-fired IF-THEN rules so that the integrity of word IT2 FS models is preserved Free MATLAB-based software is also available online so readers can apply the methodology of perceptual computing immediately, and even try to improve upon it. Perceptual Computing is an important go-to for researchers and students in the fields of artificial intelligence and fuzzy logic, as well as for operations researchers, decision makers, psychologists, computer scientists, and computational intelligence experts.
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